Work
OUR WORK
We proudly work at the intersection of Politics, Advocacy and Institutional Growth, mixing the best campaign-oriented tactics with the leading customer relationship, brand management, and lead generation tactics to ensure our political, non-profit, trade association, and B2B|B2C clients are always on the cutting edge.
PERLMUTTER FOR COLORADO
Congressman Ed Perlmutter retained our services in advance of the 2016 election cycle to overhaul his digital advertising and engagement program. With a primary goal of increasing name recognition and awareness across the entire Front Range of Colorado, in advance of a potential statewide run, we set out to place high-quality creatives in high-impact premium placements.
VISIT PROJECT PAGE
The advertising plan included robust usage of local / regional online news sources, rich media units with video and interactive components, Pandora radio, Social Media and Native advertising and drove substantially increased traffic to our designated landing pages for the duration of the 60-day flight.
The campaign was immensely successful, with a 79% video completion rate and a click thru rate 3.75x above the national average. Polling conducted immediately before the ad flight compared to polling completed one week before election day showed a positive name recognition lift of 8.5 points — well outside the margin of error — during a time when Digital Advertising was the only meaningful spend outside of the district lines.
KEEP COLORADO LOCAL
Keep Colorado Local -- a coalition of Colorado’s craft brewers, distillers, vintners and local liquor store owners -- was fighting a proposal backed by giant out-of-state corporate interests (Walmart, Safeway, Kroger) that risked the destruction of Colorado’s thriving craft economy.
VISIT PROJECT PAGE
In service to mitigate that risk, we designed a multi-faceted digital advertising (targeted to unique geo-grids and IP addresses surrounding prominent liquor stores and big-box stores) and grassroots engagement (Tablet kiosks in ten high-traffic liquor stores and breweries) campaign during the Nov. 15th - Jan. 31st holiday peak season. We structured the campaign to take advantage of significantly increased consumer traffic at liquor stores, breweries and big-box grocery store chains during this holiday rush, giving them timely and relevant content, while encouraging list growth for future communications and donor solicitation activity.
KEEP IT PUBLIC
Working against an imminent Congressional action on the potential sale of public lands, our client wanted to call attention to Utah Congressman Rob Bishop's worrisome stance on selling off those lands -- including portions of the Arches National Park, home to the world-famous Delicate Arch near Moab, UT.
VISIT PROJECT PAGE
Our challenge was to move with events that were not within our control, taking advantage of earned media as it occurred. The ultimate goal was to merge earned media on the legislation’s passage with paid ads highlighting Rep. Bishop’s actions. Relying strictly on digital ad placements on desktop and mobile devices, Western Values Project was able to quickly and effective raise this issue on its terms to a receptive and interested audience. This campaign expanded the organization’s influence at crucial time in its development and helped raise its public profile.
HOUSE MAJORITY PROJECT
Jeff Bridges was running in Colorado HD-03, a small, suburban Denver district well known as the most competitive house district in the state. Jeff was a young, political newcomer that had just upset an establishment candidate in the June Democratic Primary and would now face a tough challenger in Republican Katy Brown for this open seat that would likely determine control of the State House Majority.
VISIT PROJECT PAGE
The oddly shaped district was in the Denver DMA and crossed four disparate cable zones, making it prohibitively expensive to go on the air. However, the district was densely populated and sat in and around the Denver Tech Center region -- a hub for young families, wealthy young professionals, and upscale tech executives, all of which made this a prime digital campaign target. Our challenge was to build digital ad content that broke through the clutter in a provocative way, while layering tightly with the campaigns mail and field programs.
SAFE. CLEAN. COLORADO.
Coloradans for Safe and Clean Energy (Safe. Clean. Colorado.) was a 501c4 issue committee tasked with driving the ball forward on a common set of ballot initiatives in support of local control, sensible setback limits and responsible protections for Colorado families from the practice of Fracking.
We were starting this campaign entirely from scratch, and needed a robust acquisition plan in order to quickly build a responsive email list for action and donor solicitations. In addition to various partnership agreements that we facilitated, these display ads were deployed on local newspaper sources, targeted network buys and social media for an initial two month period of growth. All said, we gained nearly 60K new list subscribers from this ad campaign with an average click and conversion rate that was double the national average.
ROCKY MOUNTAIN WOLF PROJECT
We were tasked with crafting the initial launch of RMWP's branding and logo design, website development and launch advertising, as well as developing a long-term digital engagement strategy. Since launch, the brand name Rocky Mountain Wolf Project, the tagline
Restoring Colorado's Natural Balance and both the primary and secondary logo iconographs have already stood out to become a highly recognizable, iconic brand in the state of CO.
Similarly, a progressively-profiled website was designed and developed on the HubSpot COS which allows for an experience that is optimized for every device, personalized for every visitor, and integrated with all of our marketing tools in one CRM, CMS, Email Marketing and Social Management toolkit. Taking advantage of this, our website takes visitors that come in from our mapped out email, social and advertising programs and works them through different site experiences that helps us learn more about them while moving them through marketing funnels and pipelines to eventually turn them into supporters, donors and evangelists for our cause.