Keep Colorado Local, a coalition of Colorado’s craft brewers, distillers, vintners and local liquor store owners is currently fighting a proposal backed by giant out-of-state corporate interests (Walmart, Safeway, Kroger, etc) that would risk the destruction of Colorado’s thriving craft economy. In service to that effort, an early digital advertising campaign (targeted to unique geo-grids and IP addresses surrounding prominent liquor stores and big-box stores), a grassroots engagement campaign (Tablet kiosks in ten high-traffic liquor stores and breweries) and a partner acquisition effort (Daily Kos and Care2 opt-in list arrangement) began running during the Nov. 15th - Jan. 31st holiday peak season.