The advertising plan included robust usage of local / regional online news sources, rich media units with video and interactive components, Pandora radio, Social Media and Native advertising and drove substantially increased traffic to our designated landing pages for the duration of the 60-day flight. 

The campaign was immensely successful, with a 79% video completion rate and a click thru rate 3.75x above the national average. Polling conducted immediately before the ad flight compared to polling completed one week before election day showed a positive name recognition lift of 8.5 points — well outside the margin of error — during a time when Digital Advertising was the only meaningful spend outside of the district lines.